Western Digital
Data center and Pro NAS hard drives are always improving speed and capacity. This particular holiday season saw one of the biggest leaps in performance yet. Getting geeks excited required a series of product campaign launches to generate buzz. These are the top tier videos in the launch campaign.
The Approach
I led the team to model and animate a full 3D reskin taken from 2D campaign materials. Tools used to get us there are Cinema 4D with Redshift, After Effects and a healthy dose of traditioanl artistic ability by the 3 designers who adapted this video series from the print campaign. Luickily, WD has excellent 3D models of their products, so we could explode them open and spin them up virtually.
